The ShrinkYourself program helps users identify the inner conflict between their desire be healthier, and the emotional thought processes that hinder them. Abeyon worked closely with the ShrinkYourself team to create a beautiful, engaging and robust website that provides that structure and information users need to start their health improvement journey.
ShrinkYourself coaches the user through repeated interactions to recognize habits and the emotional struggles that underpin them. Users learn how to have a healthier perspective about food: by learning the difference between appetite and hunger; how to eat mindfully; how to make decisions in line with their health and weight goals; and how to bounce back from temporary slips.
The program provides a wellness journal that allows users to review their past feelings, and the actions they took to conquer their cravings. It also offers a community forum, where users can encourage each other, and exchange positive tips and feedback.